Privacy Policy

Lilla Labs Pte Ltd (“Lilla Labs”, “we”, “us”) is committed to handling personal data responsibly and in line with the Personal Data Protection Act 2012 of Singapore (“PDPA”). This policy explains how we collect, use, disclose, and protect information when you visit lillalabs.com or contact us through our website.

What we collect

When you submit a discovery-call request, apply for early access, or otherwise contact us, we may collect:

• Name, work email address, and phone number
• Company name, team size, industry, and scheduling preferences
• Details about your tools, systems, and operational needs
• Referral or onboarding information you choose to provide

We also collect website usage information through cookies and similar technologies, including page views, approximate location, browser/device information, referral URLs, and on-site interactions. We use Google Analytics for this purpose.

How we use your data

• To respond to your enquiry and schedule calls or follow-ups
• To review early-access applications and understand your use case
• To operate, improve, and secure our website and services
• To understand website traffic and visitor behaviour
• To comply with legal, regulatory, or record-keeping obligations

We do not use the information you submit to send unsolicited marketing emails.

Cookies and analytics

We use Google Analytics to understand how visitors use our website and which pages are most useful. Google states that sites using Google Analytics may share information such as page URLs, IP address, and browser/device data with Google.

On this website, Google Analytics is disabled by default in your browser. If you click OK in the analytics notice, we enable analytics storage for that browser and Google Analytics may read or write first-party analytics cookies to measure visits and page usage. If you click Disable analytics, we keep analytics disabled in that browser. You can also control cookies in your browser settings or use the Google Analytics opt-out browser add-on.

For more information about how Google uses data from sites that use its services, see How Google uses information from sites or apps that use our services.

Sharing and service providers

We do not sell personal data. We may disclose personal data to service providers who support the operation of our business and website, including:

• Google Analytics for website analytics
• Resend for delivery of contact-form emails
• Hosting, infrastructure, and security providers

These providers may process personal data on our behalf and may be located outside Singapore.

Transfers and storage

Your personal data may be stored or processed outside Singapore. When that happens, we take reasonable steps to ensure that transferred data receives a standard of protection comparable to the PDPA.

Retention

We retain personal data only for as long as it is reasonably needed for the purposes described in this policy, or as required for legal, operational, or record-keeping reasons.

Your rights and choices

Subject to the PDPA and applicable exceptions, you may request access to your personal data, request correction of inaccurate personal data, and withdraw consent for our collection, use, or disclosure of your personal data where consent is the basis relied on. To make a request, contact us at hello@lillalabs.com. If you have previously enabled website analytics and want help withdrawing that consent, you may contact us at the same address.

Data protection contact

Our data protection contact can be reached at hello@lillalabs.com. If you have a question about this policy, a request relating to your personal data, or a concern about our data-handling practices, use that address.

Written requests can be sent to our registered address:

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.

Contact

For questions about this policy or your personal data, email us at hello@lillalabs.com.